THE ART OF FRAGRANCE MEETS THE SCIENCE OF WELLBEING

We are an independent, certified B Corp home fragrance brand on a mission to make fragrance better for all. Using the latest mood-enhancing technology and a lot of heart, we’ve created award-winning, purpose-driven products.

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AS SEEN IN

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WELLBEING ICONS

These wellbeing boosters are made with clean ingredients. No toxins, phthalates, parabens, preservatives, colourants or nasties of any kind. Just high-quality transformative fragrance to promote feel good vibes.

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MOOD-ENHANCING SCENTS

SCENTS TO SLEEP

It doesn't just smell gorgeous, our award-winning Neroli + Chamomile scent is here to help you drift off. Bundles available.

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SUSTAINABLE AT HEART

WE ARE A CERTIFIED B CORP

Our system is broken. By placing shareholder profits above all else, businesses have harmed our societies and our planet. What if we could harness business to solve these problems, and to create a thriving planet and prosperous future for all of us? Join us. #BtheChange

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FROM THE JOURNAL

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FAQs

Where does our name come from?

Holistic embodies everything we stand for. We believe fragrance should be more than just a sensory pleasure—it should be ethical, sustainable, and fair at every stage of its journey. From the farmers who grow our natural ingredients to the impact on the planet and the wellbeing of our customers, we take a 360° approach to making fragrance better for all.

For us, being Holistic means looking at the bigger picture—connecting scent, sustainability, and social responsibility to create a future where fragrance is a force for good.

What ingredients are used in your soy candles and essential oil diffusers?

We use 100% natural soy wax and cotton wicks. Our reed diffusers are made with a natural, vegan base. For fragrance, we use a blend of pure essential oils with high quality, safe synthetic scent. IFRA complaint.

Are your products vegan and cruelty-free?

Yes, all our products are vegan and cruelty-free. We never test on animals, and we use only plant-based ingredients.

How do your scents help with relaxation, sleep and mood boost?

Our blends carry EmotiwavesTM Technology, using research from the Brain & Behavior Laboratory at the University of Geneva. Developed using data insight and research into the connection between cognitive function and the olfactory system, and designed to support different wellbeing needs.

Are your scents pet-friendly?

Yes they are! Our fragrances comply with IFRA regulation which makes them safe for everyone at home.