Stock scent that
means something
Holistic London is a B Corp certified, award-winning home fragrance brand. Hand-poured in London. Built around mood and wellbeing. A product your customers will reach for again and again.
Enquire about wholesaleA brand your customers will love and come back to
Holistic London sits at the intersection of three things that matter to today's conscious consumer: clean ingredients, genuine sustainability and scent that has a real point of view. Our mood-led fragrance system gives customers a reason to buy beyond "it smells nice" and a language they can use to choose.
We are one of a small number of home fragrance brands globally to hold B Corp certification. That credential matters to retail buyers, gift buyers and wellness-focused customers alike.
Independently verified social and environmental performance. A credential that sets you apart from the standard fragrance shelf.
Recognised by Marie Claire and others. Press coverage that gives your customers confidence before they even open the box.
Sleep Zone, Wind Down, Harmony, Uplift. A clear system that helps customers self-select and gives your team an easy sell.
Plant-based soy wax, no paraffin, no animal derivatives. Clean credentials that matter to a growing segment of buyers.
Small-batch, UK-made. A provenance story your customers can connect with and your brand can be proud to stock.
4.8 stars across hundreds of verified reviews. Social proof that supports your sell-through from day one.

Designed to sell itself
Our scented candles are organised into four mood zones, each with a clear emotional proposition. Customers don't just browse, they choose based on how they want to feel. That clarity makes for faster decisions, stronger basket value and lower returns.
Our newest collection, The Edit, takes this further with four deeply considered candles (Ember, Settle, Vesper and Open) each tied to a specific emotional state. A distinctive offer for boutiques and specialist retailers who want something beyond the ordinary.
All products are 300ml, priced at £39 retail, and presented in clean, minimal packaging that sits beautifully on any shelf.
What we bring to the shelf
Your customers are already looking for cleaner, more considered home fragrance. Holistic London gives them exactly that, with a story worth telling.
The right fit for the right retailer
We work with independent retailers, boutiques, wellness spaces, hotel gift shops, spas and lifestyle stores who share our values. We're not looking for volume alone. We're looking for partners who want to offer their customers something genuinely different.
If your customers care about where things come from, what goes into them and how they make them feel, Holistic London belongs on your shelves.
About stocking Holistic London
How do I become a Holistic London stockist?
Get in touch by emailing hello@thisisholisticlondon.com or filling in the enquiry form on this page. Tell us a little about your store and what you're looking for. We'll come back to you with our full terms, pricing and minimum order information.
What wholesale terms do you offer?
We cover pricing, minimum orders, payment terms, reorder discounts and collaboration opportunities in our wholesale pack. We keep things flexible for the right partners. Get in touch and we'll walk you through everything.
Is there a minimum order quantity?
Yes. Minimum order quantities apply and are designed to be accessible for independent retailers. We'll share full details when you enquire. We'd rather start a conversation than lose a potential stockist over numbers.
Do you offer sale or return?
This is something we discuss case by case with new partners. Email us and we can talk through what works for your situation.
Where can I buy Holistic London candles wholesale in the UK?
Holistic London wholesale is available directly through us. Email hello@thisisholisticlondon.com or use the enquiry form on this page to get started. We work directly with retailers rather than through a distributor, which means better terms and a closer relationship.
Do you offer branded or bespoke options?
We're open to collaborations and bespoke arrangements for the right partners. If you have something specific in mind, include it in your enquiry and we'll let you know what's possible.
Ready to stock Holistic London?
Get in touch and we'll send you our full wholesale pack covering pricing, terms, minimum orders and how to get started.