OUR HOLISTIC MISSION TO MAKE FRAGRANCE BETTER FOR ALL.
Our passion for fragrance and fairness is fierce. It burns strongly, empowering us to change the industry for the wellbeing of all.
WHAT NEEDS TO CHANGE
While fragrance remains a luxury industry, the supply chain is far from fair. The natural ingredients used to create the fragrances that we love are all too often grown without concern for the environment and harvested by people struggling to make a living in the most challenging of working conditions.
OUR HOLISTIC PATH TO CHANGE
For us, it’s not enough that our products are ethical, sustainable and smell incredible. Our true aim, to provide self-care with a conscience, is about awareness, advocacy and action.
By sharing the stories of the farmers and workers who grow Holistic's beautiful ingredients, we are shining a light on the need for fair trade practices throughout the industry.
In cultivating strong relationships with suppliers and being uncompromising in responsible sourcing, we are striving for a sustainable future for both people and planet.
And together, with our customers by our side, we are bringing positive and holistic change to these communities by working with suppliers that improve livelihoods, provide opportunities and support families.
THE STORIES BEHIND OUR BEAUTIFUL INGREDIENTS