OUR HOLISTIC MISSION TO MAKE FRAGRANCE BETTER FOR ALL.
Our passion for fragrance and fairness is fierce. It burns strongly, empowering us to change the industry for the wellbeing of all.
WHAT NEEDS TO CHANGE
While fragrance remains a luxury industry, the supply chain is far from fair. The natural ingredients used to create the fragrances that we love are all too often grown without concern for the environment and harvested by people struggling to make a living in the most challenging of working conditions.
OUR HOLISTIC PATH TO CHANGE
For us, it’s not enough that our products are ethical, sustainable and smell incredible. Our true aim, to provide self-care with a conscience, is about awareness, advocacy and action.
By sharing the stories of the farmers and workers who grow Holistic's beautiful ingredients, we are shining a light on the need for fair trade practices throughout the industry.
In cultivating strong relationships with suppliers and being uncompromising in responsible sourcing, we are striving for a sustainable future for both people and planet.
And together, with our customers by our side, we are bringing positive and holistic change to these communities by working with suppliers that improve livelihoods, provide opportunities and support families.
THE STORIES BEHIND OUR BEAUTIFUL INGREDIENTS
Patchouli is one of the most popular ingredients used by the fragrance industry. Its cultivation, however, is in plight due to unstable pricing, lack of sustainable practices and poor working conditions for farmers.
In partnership with Indesso, our suppliers at Firmenich have embarked on a 10-year roadmap to address these issues and transform the sourcing of patchouli for a more prosperous future.
Through economic, environmental and social initiatives, this program has helped more than 800 farmers. There are over 3000 beneficiaries to date. A new kindergarden has been built in Kotayasa where 60 children learn and play instead of being at the fields.
MOROCCAN ORANGE BLOSSOM
Orange blossom is produced from the white flowers of the bitter orange trees in Morocco during a harvest season that only last three weeks. This leaves more than 1500 women, who work as seasonal pickers, in need of additional sources of income for the rest of the year.
Our suppliers at Firmenich have been in partnership with Les Arômes du Maroc and Care Morocco NGO to improve the livelihoods of 200 women with supplementary revenues that allow them to continue their dedication to the orange blossom harvest.
In addition to this economic support, they provide trainings in literacy, entrepreneurship, leadership, and self-esteem development to empower these women with the confidence they need to progress, both professionally and personally.
Vetiver grows in many countries, but the main source and best quality for this essential oil comes from South West of Haiti.
The social, political and environmental challenges within the rural communities that produce Vetiver, however, have made farmers and the industry vulnerable. Our supplier Firmenich have partner with Haitian vetiver producers at Frager to secure the supply of high quality vetiver oil and improving the living and working conditions of these farmers.
Not only have they implemented inclusive business and sustainable agricultural practices, but they have also instituted free health care, financed local schools and established a cooperative development strategy to rebuild homes destroyed by natural disasters.
To date, 32 small holders and 160 people have benefited from these programs.
Egypt has a well-established reputation as the world’s leader in producing jasmine. All its fields are located in the Nile Delta, where exceptionally rich soil allows for record flower yields.
Our suppliers at Firmenich works with their on-the-ground partners at Machalico to ensure that all farmers, large and small, benefit from Egypt’s thriving jasmine industry. Whilst half of the jasmine extracted by Machalico comes from its own fields, the remaining part is purchased from a network of small-holding farmers, for whom it represents an important income.
Machalico has also implemented a policy to help these smallholders get access to financing as well as social initiatives to provide healthcare for their families and higher education scholarships for their children.
DON'T MISS: THE TELEGRAPH RECOMMENDED SCENT
"Wellbeing here means not only that it soothes and relaxes you, but also that it's sustainably sourced. The pink pepper comes from the African islands of Reunion and Mauritius and helps to support female farmers there without exploiting them or the environment."