We are a
B Corp
And it means more to us than a badge. It's the standard we hold every decision to, from the wax in our candles to the suppliers we choose to work with.
It started as a vision. It became a commitment.
When we founded Holistic, we never imagined we'd be here. We had a vision for our family company to transcend mere business, to create a real, positive impact with our candles. Step by step, we refined our products to ensure every ingredient was safe and trusted, staying completely transparent with our customers along the way.
We realised our processes needed to align with our values just as much as our products. From the energy used in production to how water and waste are handled, every aspect mattered. And before we knew it, we found ourselves truly conscious of how our business impacts the world.
That's why this certification feels like such an achievement. Not the end of anything. The beginning of being held to a higher standard, and genuinely wanting to be.
Juli & Adrian, Founders of Holistic London
B Corp certification is not self-declared
B Corp is awarded by B Lab, an independent non-profit. To certify, a company must complete a rigorous assessment across five areas of business performance: governance, workers, community, environment and customers. Every claim is evidenced and independently verified.
It is not a one-time achievement. Certification must be renewed every three years, with full re-assessment each time. Standards increase with each cycle, so maintaining the certification means continuously improving, not just passing once.
Holistic London is one of a small number of home fragrance brands globally to hold this status.
Five areas, fully evaluated
Our mission, accountability structures and ethical policies are formalised and embedded in how the business runs day to day.
Fair pay, ethical working conditions and living wage commitments apply across our team and our supply chain partners.
We prioritise UK-based suppliers with long-term relationships, supporting local businesses rather than lowest-cost global alternatives.
Plant-based wax, paraffin-free formulas, recyclable and biodegradable packaging. Every product decision is made with environmental impact in mind.
No misleading claims. No greenwashing. Our ethical marketing policy ensures every communication is accurate, transparent and clearly labelled.
What doing good actually looks like for us
B Corp isn't just about the product. It's about the whole business: who you buy from, how you market, how you treat the people in your supply chain. Here's how we put our values into practice.
Long-term supplier relationships
We work with a small, trusted group of UK suppliers, some of whom have been with us since the very beginning in 2019. We choose long-term partnerships over short-term cost savings. Our suppliers are screened against social and environmental criteria before onboarding, and reviewed regularly thereafter.
We choose suppliers who share our values
Our procurement policy requires us to actively prefer suppliers with third-party environmental or social accreditation, full supply chain transparency, living wage practices and sustainable sourcing. We don't just ask — we verify, and we set improvement goals together.
Designed with end-of-life in mind
We work with suppliers who use FSC-certified cardboard and recyclable materials. Our packaging choices are driven by what happens after the candle is finished, not just what looks good on a shelf.
No greenwashing. Ever.
We operate a formal ethical marketing policy. Our claims are always accurate and never exaggerated. Paid partnerships and influencer campaigns are clearly labelled. We do not target vulnerable customers and we do not make claims we cannot substantiate.
About B Corp and what it means
What is B Corp certification?
B Corp certification is awarded by B Lab, an independent non-profit organisation. It means a company has been independently verified to meet rigorous standards of social and environmental performance, accountability and transparency. It is not a product certification or a self-declared claim. The entire business is assessed.
How is Holistic London different from other candle brands?
Holistic London is one of a small number of home fragrance brands in the world to hold B Corp certification. Beyond the certification, our products are 100% vegan, paraffin-free and hand-poured in London using sustainably sourced soy wax. Our suppliers are chosen based on shared environmental and ethical values, not lowest cost. And our marketing is governed by a formal ethical policy with no exaggerated or misleading claims.
Does B Corp certification mean the candles are better for the environment?
Yes, in meaningful ways. Our plant-based soy wax produces significantly less soot than paraffin alternatives. Our packaging is recyclable and biodegradable. We work with suppliers who use sustainable sourcing and FSC-certified materials. B Corp certification also holds us accountable to continuously improve these standards, not just meet them once.
What does Holistic London do for its suppliers?
We work with a small group of trusted UK suppliers, several of whom have been with us since we launched in 2019. We screen suppliers for social and environmental practices before working with them, set shared improvement goals, and maintain long-term relationships rather than switching for short-term savings. We require living wage practices and ethical labour standards across our supply chain.
How do I know Holistic London's sustainability claims are accurate?
Our B Corp certification is independently audited and renewed every three years. We also operate a formal ethical marketing policy that requires all claims to be accurate and substantiated. We do not exaggerate environmental benefits or use vague terms that cannot be verified.
Start with how you want to feel
Every Holistic London candle is designed around a mood state. Find yours in two minutes.
Take the Scent Identity Quiz
