Scent designed to
shift how you feel
Holistic London is an independent, B Corp certified home fragrance brand. Hand-poured in London. Rooted in the connection between scent and mood.
Built on a belief that your home should support you
Holistic London was founded in 2019 by Julieta and Adrian, a husband-and-wife duo who believed something important was missing from the home fragrance market. Not just cleaner ingredients or better sustainability, though those mattered too. Something deeper: scent actually designed around how you want to feel.
Everything we make starts with a mood state and works backwards from there. The ingredients, the intensity, the blend. Fragrance with intention.
Made entirely in the UK in small batches, Holistic London has grown from a founding range into a certified B Corp, one of very few home fragrance brands in the world to hold that status.
Scent is one of the most powerful things in your home
It's the first thing you notice when you walk through the door. It lingers long after you've left a room. It can slow your breathing, lift your spirits, or bring you gently back to yourself after a long day.
At Holistic London, we take that seriously. Our full range is organised around how you want to feel. Every product belongs to a mood zone:
Introducing The Edit
Our newest collection goes deeper. Four candles, each built around a single specific emotional state, using layered and considered fragrance to get you there. Less about the room, more about the moment.
The standard we hold ourselves to
Independently verified for social and environmental performance. One of very few home fragrance brands globally to hold this status.
No animal-derived ingredients. No animal testing. Ever. All formulas are fully plant-based and cruelty-free.
We use 100% plant-based wax. No paraffin, no palm oil. Cleaner to burn, better for you and the air in your home.
Hand-poured in small batches in London. Full quality oversight on every batch, never outsourced.
All packaging is biodegradable or recyclable. Designed with end-of-life in mind from the very beginning.
About Holistic London
Where are Holistic London candles made?
Every Holistic London candle is hand-poured in London, UK, in small batches to maintain quality and traceability across every product we sell.
Are Holistic London candles safe for pets and children?
Yes. Our candles are made with 100% plant-based wax and contain no paraffin, the petroleum-derived ingredient found in most conventional candles that releases harmful soot when burned. Our fragrances are non-toxic and made with high-quality ingredients, so they won't irritate pets' airways the way synthetic paraffin-based candles often do. As with any candle, we recommend never leaving one burning unattended and keeping it out of reach of curious animals and children.
What does B Corp certified mean for a candle brand?
B Corp certification means an independent third party has verified that Holistic London meets rigorous standards of social and environmental performance, covering everything from how we source ingredients to how we handle waste. It's not a self-declared claim. It's audited.
How are Holistic London scents developed?
Each scent is built around a specific mood state first, and then the ingredients are chosen to support that feeling. We work with the olfactory system's deep connection to emotion and memory, selecting each component for what it brings to the overall experience.
Are Holistic London products truly vegan?
Yes. All Holistic London products use 100% plant-based ingredients with no animal-derived components and no animal testing at any stage of production or development.
Is Holistic London a sustainable candle brand?
Sustainability is built into every decision we make, from the plant-based wax we use to our recyclable and biodegradable packaging to our B Corp certification which holds us accountable across the whole business. Our original positioning was simple: making fragrance better for all — people, farmers, and planet. That hasn't changed.
Start with how you want to feel
Take the Scent Identity Quiz